behind the screen
AI isn’t just a tech trend; it’s a toolkit for building smarter, faster, and better. This page covers how AI can help you streamline, strategise, and level up your business game.
helping you launch, thrive and grow
Hey there! I’m Lucy, the mind behind this space. For as long as I can remember, I’ve been captivated by the world of digital design, tech innovations, and what makes people fall in love with a brand. I started this page to share my journey—and everything I’ve learned—about building impactful, engaging, and effective online presences. If you’re a business owner looking to make your brand stand out or someone ready to take the leap into entrepreneurship, you’re in the right place. I’ve been on both sides: from the first “not-quite-right” product to finally launching something I believe in. And now, I’m here to help you get there, too.
My journey with digital & design
1997
2015
2017
2020
2022
2024
I was born into an era on the brink of tech innovation. It was the early age of the internet, with dial-up connections and the rise of search engines like Google just a year away.
2013
Built my first “proper” website for my netball team on WordPress. Little did I know, this project would plant the seed for my future in digital.
Landed my first role in eCommerce, where I learned the ins and outs of managing online content. Around this time, eCommerce was exploding, with mobile shopping making a huge impact.
I got promoted into the UX team, where my obsession with website design and customer experiences truly began. This was also the year AI started gaining traction in web design, paving the way for smarter, more dynamic online experiences.
Started creating websites for friends and family using website builders, marking the beginning of my journey as a freelance website designer.
This was the year my love for AI and tech tools really kicked off. I also tried to launch my first product-based business, designing and selling sports-themed illustrated t-shirts. It didn’t go as planned, but I learned valuable lessons about entrepreneurship and resilience.
At the start of the year, I decided I wanted to talk the step into freelance and start my own website design agency. I wanted to help small businesses and fellow entrepreneurs bring their visions to life in an affordable, accessible way. And now, I’ve created this blog as a space to share everything I’ve learned, and am learning, along the way!
I believe in progressive, people-first design
Design isn’t just about visuals; it’s about understanding the people who’ll experience it. Whether it’s a website or a product, putting yourself in your customers’ shoes makes all the difference.
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Empathy first
innovation > perfection
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If I’ve learned one thing, it’s that progress beats perfection. Especially in business, trying something new—like using AI tools for content creation or launching that “out-there” idea—is often what sparks true growth.
AI, website builders, and digital design tools are more accessible than ever, and they’re made to be used by everyone, not just tech pros. I believe every businesswoman should have the tools and support to turn her vision into reality.
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tech training for all
What you’ll find here
From in-depth guides and AI tool breakdowns to business growth strategies and entrepreneurial encouragement, my goal is to give you the insights and tools that have fueled my own journey. So, whether you’re just starting or ready to take your brand to the next level, I’m here to help you make it happen.